California ETEC
Helping California / U.S. Schools Recruit International Students
OUR SERVICES
- Digital student acquisition (localized landing pages; Google/Meta/TikTok campaigns)
- Agent & partner development (Agent network in Asia–Europe, MENA)
- Short-programs & pathways (Custom short-programs in California)
About Us
About California ETEC
California ETEC is an outgrowth of a U.S. Department of Commerce, Market Development Cooperator Award (MDCP) in 2003, the first-ever award for the promotion of Education Services in the United States.
California ETEC has since grown to support more than 250 U.S. education institutions and training providers and recruit more than 600 students throughout Asia in the last decade.
CA ETEC opened its China Office in 2009 in Beijing through signed MOU with the U.S. Department of Commerce and established an office in Ho Chi Minh City in 2012.
California ETEC is a registered 501-C 3 that celebrated over 20 years of continuous operation in 2023.
what we offer
Our Services
Digital Recruitment Strategy
We design and manage localized digital campaigns on platforms like Google, Meta, and TikTok — connecting institutions with qualified students worldwide.
Agent & Partner Development
California ETEC maintains an extensive agent network across Asia, Europe, and the Middle East to support outreach and student placement.
Institutional Representation
We coordinate in-country representation for U.S. colleges and universities, including customized outreach, lead generation, and event participation.
Government & Scholarship Programs
We work with ministries, agencies, and scholarship sponsors to implement large-scale recruitment, study abroad, and training initiatives.
Performance Reporting
Every partnership includes transparent analytics and measurable results to evaluate engagement, reach, and ROI.
Why Choose us?
Our Achievements
20+ years of continuous operation
Two-time recipient of the U.S. Department of Commerce Market Development Cooperator Award
Presidential “E” Award for Service Export Excellence (2007)
Presidential “E-Star” Award for continued excellence (2018)
$100 million+ in education service exports facilitated
Partnerships with 250+ U.S. education providers
Collaborations & Past Projects
Co-administrator of the Community College Initiative for Egypt (with the Foundation for California Community Colleges)
In-Country Organizer of TABE Boarding School Fairs in China and Vietnam
Consultant & Partner for the Royal Commission for Al-Ula Scholarship Program, Saudi Arabia
Previous funding and collaborations include:
U.S. Department of Commerce
U.S. Department of Education
U.S. Department of State, Bureau of Educational and Cultural Affairs
California Community Colleges, Chancellor’s Office
California Governor’s Office of Business and Economic Development
Why Partner with California ETEC
Over two decades of expertise in international education exports
Proven success in building recruitment pipelines across global regions
Direct experience with U.S. government agencies and academic institutions
Flexible partnership models for public, private, and community colleges
Trusted by schools, training providers, and government programs worldwide
California ETEC is your strategic partner in expanding international student recruitment — bridging global talent with U.S. education.
Get in Touch
Interested in expanding your global student reach?
Let’s discuss how California ETEC can help your institution connect with new markets.
📍 3972 Barranca Parkway, Suite J276, Irvine, CA 92606
