Re: International Students continue to grow in the U.S- China and Middle East lead the way!

The Institute for International Education, IIE,  released it’s annual profile of international students in the United States today.   It is no surprise that China continues to lead the way as the largest host market for international students, nearly 200,000 Chinese students are now studying the U.S. and this accounts for more than 25% of all international students.  Saudi Arabia showed the largest growth increase, over a 50% increase from 2011 and the Middle East Region as a whole showed marked increases.

A breakdown of the top countries of origin in the U.S. follows below:

% of Total                    % Change from 2011

1) China- 194, 029-                     25.4                             23.1

2) India- 100, 270                        13.1                              -3.5

3) South Korea-72, 295               9.5                                -1.4

4)  Saudi Arabia- 34, 139           4.5                                  50.4

5) Canada- 26, 821                   3.5                                 -2.6

6)  Taiwan- 23, 250                    3.0                                  -6.3

7) Japan- 19, 966                      2.6                                   -6.2

8) Vietnam- 15, 572                   2.0                                    4.6

9) Mexico- 13, 893                    1.8                                    1.3

10) Turkey- 11, 973                  1.6                                    -1.7

California ETEC has been helping U.S. schools develop strategies to begin or expand student recruitment for many years and is pleased to offer proven recruitment strategies for institutions seeking to grow their international student profile.   California ETEC has a global reach with offices in China and Vietnam.   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Vietnam Education and Training Center(VETEC™) Advantage

California ETEC’s first contact with the Vietnam Education Market was in 2006.  After coordinating a series of in-country events( customized student fairs,  agent matchmaking receptions,  school visits), we concluded the best way to support the growing interest of U.S. schools in Vietnam was to get closer to the market.  The first step in this process was CA ETEC being selected to coordinate the Meet Vietnam Education Forum in San Francisco,  November 2009.  This event was sponsored by the Vietnam Government with the express purpose of enhancing institutional linkages between Vietnamese and U.S. colleges and universities.   As a by-product, we established useful contacts at the Vietnam Ministry of Education and Training(MOET).    Follow on events were also conducted in 2010-2011 in Vietnam to encourage U.S. schools to pursue more pro-active education exchange with local high schools and universities.    While these events yielded modest outcomes- J1 scholar exchange, teacher exchanges and student placements at U.S. institutions,  the distance of the Vietnam market and its’ growing importance required a more permanent commitment.    In 2011,  California ETEC proposed establishing a stand-alone center in Ho Chi Minh City- VETEC™ – for funding support from the U.S. Department of Commerce( Market Development Cooperator Program).    On September 12th, 2011,   California ETEC received notice that the VETEC ™ project was selected to receive federal funding support- the first such initiative ever funded with a focus on the Vietnam market.

VETEC™ Opening in Summer 2012 

VETEC™ will be located in a prime location in Ho Chi Minh City, maintain a bi-lingual staff, offer year-round student advising services and ongoing assistance and support colleges and universities seeking to start or expand student recruitment and exchange activities in Vietnam.

Why VETEC™?

Future student recruitment success in the highly competitive Vietnam market will require a strategic approach that can only be gained through having an ongoing presence in-country.    VETEC™ will offer U.S. schools a viable alternative and/or supplement to working through study agents or participating in high-cost, low yield study fairs that  are multiplying in Vietnam.

Visit our dedicated  website ( www.vetecausa.com) to learn more  how your school can leverage  VETEC™ and succeed in the Vietnam market

A competitive landscape calls for new international student recruitment strategies

In earlier posts we have discussed that a growing number of schools are seeking to expand their international student recruitment activities.   While some schools are going about this objective through passive or arm chair means other schools are deploying  dedicated recruiters around the  global  to seek out students.  What is becoming more clear, however, just participating in student fairs or selecting study agents to represent your school does not guarantee recruitment success.  Unlike a few years ago,  your school is now likely to encounter 50 or more U.S. schools at major study fairs in Asia and find agents are already top heavy  representing like schools.   Unfortunately,  Woody Allen’s quote that just showing up was 80% of success, is no longer valid.

So how does a school cope with the ever growing competition for qualified students in Asia?   California ETEC fields this specific question from  schools on nearly a weekly basis.  CA ETEC has responded by developing new, innovative recruitment models that can help schools successfully compete in these crowded markets.   Our  customized recruitment services offer alternatives to the high-cost, low-yield study fair participation or settling with an agent(s) based strategy.

What a custom recruitment program consists of: 

  • A dedicated staff person, managed in CA ETEC local country office, exclusively promotes your school
  • Continuous branding and marketing of your program in-country
  • Develop market specific collateral materials and local website presence
  • Coordinate and launch digital marketing campaign
  • Expanding from recruitment to internationalization™ program 

The above program is now being offered in China and will soon be launched in Vietnam      ( www.vetecusa.com) and an expected rolled out in Korea is planned later in the year.  Please contact California ETEC to learn how your school can adopt customized recruitment strategies in these important countries.