Re: International Students continue to grow in the U.S- China and Middle East lead the way!

The Institute for International Education, IIE,  released it’s annual profile of international students in the United States today.   It is no surprise that China continues to lead the way as the largest host market for international students, nearly 200,000 Chinese students are now studying the U.S. and this accounts for more than 25% of all international students.  Saudi Arabia showed the largest growth increase, over a 50% increase from 2011 and the Middle East Region as a whole showed marked increases.

A breakdown of the top countries of origin in the U.S. follows below:

% of Total                    % Change from 2011

1) China- 194, 029-                     25.4                             23.1

2) India- 100, 270                        13.1                              -3.5

3) South Korea-72, 295               9.5                                -1.4

4)  Saudi Arabia- 34, 139           4.5                                  50.4

5) Canada- 26, 821                   3.5                                 -2.6

6)  Taiwan- 23, 250                    3.0                                  -6.3

7) Japan- 19, 966                      2.6                                   -6.2

8) Vietnam- 15, 572                   2.0                                    4.6

9) Mexico- 13, 893                    1.8                                    1.3

10) Turkey- 11, 973                  1.6                                    -1.7

California ETEC has been helping U.S. schools develop strategies to begin or expand student recruitment for many years and is pleased to offer proven recruitment strategies for institutions seeking to grow their international student profile.   California ETEC has a global reach with offices in China and Vietnam.   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A competitive landscape calls for new international student recruitment strategies

In earlier posts we have discussed that a growing number of schools are seeking to expand their international student recruitment activities.   While some schools are going about this objective through passive or arm chair means other schools are deploying  dedicated recruiters around the  global  to seek out students.  What is becoming more clear, however, just participating in student fairs or selecting study agents to represent your school does not guarantee recruitment success.  Unlike a few years ago,  your school is now likely to encounter 50 or more U.S. schools at major study fairs in Asia and find agents are already top heavy  representing like schools.   Unfortunately,  Woody Allen’s quote that just showing up was 80% of success, is no longer valid.

So how does a school cope with the ever growing competition for qualified students in Asia?   California ETEC fields this specific question from  schools on nearly a weekly basis.  CA ETEC has responded by developing new, innovative recruitment models that can help schools successfully compete in these crowded markets.   Our  customized recruitment services offer alternatives to the high-cost, low-yield study fair participation or settling with an agent(s) based strategy.

What a custom recruitment program consists of: 

  • A dedicated staff person, managed in CA ETEC local country office, exclusively promotes your school
  • Continuous branding and marketing of your program in-country
  • Develop market specific collateral materials and local website presence
  • Coordinate and launch digital marketing campaign
  • Expanding from recruitment to internationalization™ program 

The above program is now being offered in China and will soon be launched in Vietnam      ( www.vetecusa.com) and an expected rolled out in Korea is planned later in the year.  Please contact California ETEC to learn how your school can adopt customized recruitment strategies in these important countries.