The slow pace of education reform in Vietnam gives rise for unique promotion opportunities for U.S. education providers

California ETEC has been a leading promoter of Vietnam as a key target market for U.S. education and training providers due to the size of the market and acute capacity development needs in-country.  In fact,  CA ETEC formalized cooperation with the U.S. government in 2011 to open a stand-alone center (VETEC™) to exclusively brand and promote U.S. education and support active student recruitment in Vietnam.    The timing of  VETEC™ -opening in Fall 2012 seems ideal.

Original article is linked below-

School stampede highlights Vietnam education woes

Posted: Jun 26, 2012 2:41 AM PDTUpdated: Jun 26, 2012 2:41 AM PDT

By MIKE IVES
Associated PressHANOI, Vietnam (AP) – Dao Quoc Huy and his wife joined other anxious parents camped outside Thuc Nghiem primary school at 3 a.m. When the sun came up, the crowd crushed against the metal entrance gate until it fell – hurdling bushes and losing flip-flops in a frenzied sprint to nab coveted application forms.The school is one of Vietnam’s only public institutions emphasizing American-style learning instead of rote memorization. Roughly 600 kindergartners from around the capital were vying for the 200-odd spots available this fall.”It’s like playing the lottery,” said Huy, 35, who hoped his daughter would be among the chosen. “We need luck.”

The recent stampede, which resulted in a few minor bruises but no arrests, underscores a problem experts say weighs heavily on Vietnam’s graying communist leadership: Nearly four decades after the Vietnam War, the country’s education system remains so corrupt and backward it’s impeding economic growth. And the rising middle class is now desperate for alternatives.

In this Confucian nation where education is a national obsession, schools at all levels are hampered by cheating, bribery and a lack of world-renowned programs and researchers. The result is a surging number of Vietnamese students are attending international-style private schools and later overseas colleges and universities.

Although average income here is just $1,400, more than 30,000 Vietnamese were studying at foreign higher learning institutions last year. Vietnam ranks fifth highest worldwide for its student enrollments in Australia, and eighth for enrollments in the U.S., placing it above Mexico, Brazil and France.

The number of Vietnamese studying in the U.S. has increased sevenfold from about 2,000 over the past decade. Most of the nearly 15,000 who were studying in the U.S. last year were not on scholarships to well-known schools, but instead attending community colleges paid by their families, according to the New York-based Institute of International Education.

Unlike universities in neighboring China where communist leaders enacted sweeping reforms in the 1980s, Vietnam’s schools are not keeping pace with an increasingly globalized world, experts say. The government has instead preserved a system promoting inefficient central management and a lack of critical thinking. Up to 10 percent of coursework remains devoted to the teachings of Marx, Lenin and late Vietnamese President Ho Chi Minh.

Vietnam’s educational model is “one size fits all,” and the country’s leaders “should have done more to make education one of its assets,” said Mai Thanh, a World Bank senior education specialist in Hanoi. “I see it as a missed opportunity.”

 

for the rest the article please click below:

http://www.newswest9.com/story/18879315/school-stampede-highlights-vietnam-education-woes?clienttype=printable

 

 

CA ETEC to introduce the Vietnam Education and Training Center(VETEC™) at the 2012 NAFSA Conference- A new model for expanding student recruitment and exchange

California ETEC will be introducing VETEC™ at the 2012 NAFSA Conference in Houston, Texas.   The Vietnam Education and Training Center(VETEC™) is a collaborative partnership with the U.S. Department of Commerce, International Trade Administration, to provide U.S. education institutions an in-country marketing platform to begin or expand student recruitment efforts  in Vietnam.   VETEC™ will offer many advantages to schools seeking to pro-actively engage the Vietnam market including:

  • Prime Office location in Ho Chi Minh City
  • Timely market research and intelligence gathering
  • Bi-lingual, experienced staff
  • High impact branding and promotions
  • Exclusive promotion of U.S. Education and Training

VETEC™ does not accept commissions for student placements and offers an alternative recruitment strategy for schools limited to-date with either working through study agents or participating in high-cost, low yield study fairs.

Please visit our booth,  # 1311

http://acsearch.nafsa.org/exhibitors.aspx

 

The Vietnam Education and Training Center(VETEC™) Advantage

California ETEC’s first contact with the Vietnam Education Market was in 2006.  After coordinating a series of in-country events( customized student fairs,  agent matchmaking receptions,  school visits), we concluded the best way to support the growing interest of U.S. schools in Vietnam was to get closer to the market.  The first step in this process was CA ETEC being selected to coordinate the Meet Vietnam Education Forum in San Francisco,  November 2009.  This event was sponsored by the Vietnam Government with the express purpose of enhancing institutional linkages between Vietnamese and U.S. colleges and universities.   As a by-product, we established useful contacts at the Vietnam Ministry of Education and Training(MOET).    Follow on events were also conducted in 2010-2011 in Vietnam to encourage U.S. schools to pursue more pro-active education exchange with local high schools and universities.    While these events yielded modest outcomes- J1 scholar exchange, teacher exchanges and student placements at U.S. institutions,  the distance of the Vietnam market and its’ growing importance required a more permanent commitment.    In 2011,  California ETEC proposed establishing a stand-alone center in Ho Chi Minh City- VETEC™ – for funding support from the U.S. Department of Commerce( Market Development Cooperator Program).    On September 12th, 2011,   California ETEC received notice that the VETEC ™ project was selected to receive federal funding support- the first such initiative ever funded with a focus on the Vietnam market.

VETEC™ Opening in Summer 2012 

VETEC™ will be located in a prime location in Ho Chi Minh City, maintain a bi-lingual staff, offer year-round student advising services and ongoing assistance and support colleges and universities seeking to start or expand student recruitment and exchange activities in Vietnam.

Why VETEC™?

Future student recruitment success in the highly competitive Vietnam market will require a strategic approach that can only be gained through having an ongoing presence in-country.    VETEC™ will offer U.S. schools a viable alternative and/or supplement to working through study agents or participating in high-cost, low yield study fairs that  are multiplying in Vietnam.

Visit our dedicated  website ( www.vetecausa.com) to learn more  how your school can leverage  VETEC™ and succeed in the Vietnam market