CA ETEC formalizes alliance with ICEF to help U.S. institutions meet vetted overseas study agents

 

2011 ICEF North American Workshop Miami, Florida

As part of its goal to promote the US as a study destination, CA ETEC is committed to the proliferation of resources and opportunities that give US education providers a competitive advantage in the international education market. As part of this mandate, CA ETEC maintains an alliance with ICEF; the world’s leading organizer of educator-agent networking events, including the ICEF North America Workshop, an event connecting US educators with fully vetted, international educational agents.

Since its first occurrence, the ICEF North America Workshop has expanded vigorously every year. In 2011, this workshop grew by an impressive 17%, stimulated by a 29% increase in the number of attending higher education institutions, who now constitute the largest educational sector represented at the workshop (38% – the other participants being evenly divided between secondary and language schools). This numbers demonstrate an unmistakable growing tendency among educators to embrace educational agents as a reliable source of high quality international students.

In total, the ICEF Miami 2011 Workshop hosted 661 participants, including 217 North American educational institutions (USA 151, Canada 55, International 11), 38 exhibitors and 304 student recruitment agents from 57 countries around the world.

These agents must pass a rigorous screening procedure in order to attend; among other things, they must submit detailed references from North American partners, and provide information on the number of students they have sent to North America in the last year.

The top Agent countries represented were: China, India, Russia, Brazil, Mexico, Colombia, Ecuador, Saudi Arabia, Canada, Turkey, Germany, UK, Vietnam, Ukraine, Kazakhstan, Uzbekistan and Nigeria.

Access to high quality student recruitment agents is not the only reason why a large and increasing number of educators choose to attend ICEF events; participants at these workshops also benefit from market intelligence seminars and informal networking occasions, which provide market intelligence and insider tips for the critical edge in international student recruitment.

As part of the alliance with ICEF, CA ETEC attends the ICEF North America workshop as an exhibitor, which allows us to draw attention to our members and promote California as a study destination to hundreds of highly professional educational agents.

In addition, CA ETEC’s arrangement with ICEF allows us to provide participating institutions from California with advantageous pricing discounts.

The 2012 ICEF North America Workshop – Miami, will take place at Loews Miami Beach Hotel from December 02 – 04.

For more information on ICEF events go to www.icef.com, for special pricing available to CA ETEC members, contact Diana Forman at dforman@icef.com

A competitive landscape calls for new international student recruitment strategies

In earlier posts we have discussed that a growing number of schools are seeking to expand their international student recruitment activities.   While some schools are going about this objective through passive or arm chair means other schools are deploying  dedicated recruiters around the  global  to seek out students.  What is becoming more clear, however, just participating in student fairs or selecting study agents to represent your school does not guarantee recruitment success.  Unlike a few years ago,  your school is now likely to encounter 50 or more U.S. schools at major study fairs in Asia and find agents are already top heavy  representing like schools.   Unfortunately,  Woody Allen’s quote that just showing up was 80% of success, is no longer valid.

So how does a school cope with the ever growing competition for qualified students in Asia?   California ETEC fields this specific question from  schools on nearly a weekly basis.  CA ETEC has responded by developing new, innovative recruitment models that can help schools successfully compete in these crowded markets.   Our  customized recruitment services offer alternatives to the high-cost, low-yield study fair participation or settling with an agent(s) based strategy.

What a custom recruitment program consists of: 

  • A dedicated staff person, managed in CA ETEC local country office, exclusively promotes your school
  • Continuous branding and marketing of your program in-country
  • Develop market specific collateral materials and local website presence
  • Coordinate and launch digital marketing campaign
  • Expanding from recruitment to internationalization™ program 

The above program is now being offered in China and will soon be launched in Vietnam      ( www.vetecusa.com) and an expected rolled out in Korea is planned later in the year.  Please contact California ETEC to learn how your school can adopt customized recruitment strategies in these important countries.