California ETEC’s first contact with the Vietnam Education Market was in 2006. After coordinating a series of in-country events( customized student fairs, agent matchmaking receptions, school visits), we concluded the best way to support the growing interest of U.S. schools in Vietnam was to get closer to the market. The first step in this process was CA ETEC being selected to coordinate the Meet Vietnam Education Forum in San Francisco, November 2009. This event was sponsored by the Vietnam Government with the express purpose of enhancing institutional linkages between Vietnamese and U.S. colleges and universities. As a by-product, we established useful contacts at the Vietnam Ministry of Education and Training(MOET). Follow on events were also conducted in 2010-2011 in Vietnam to encourage U.S. schools to pursue more pro-active education exchange with local high schools and universities. While these events yielded modest outcomes- J1 scholar exchange, teacher exchanges and student placements at U.S. institutions, the distance of the Vietnam market and its’ growing importance required a more permanent commitment. In 2011, California ETEC proposed establishing a stand-alone center in Ho Chi Minh City- VETEC™ – for funding support from the U.S. Department of Commerce( Market Development Cooperator Program). On September 12th, 2011, California ETEC received notice that the VETEC ™ project was selected to receive federal funding support- the first such initiative ever funded with a focus on the Vietnam market.
VETEC™ Opening in Summer 2012
VETEC™ will be located in a prime location in Ho Chi Minh City, maintain a bi-lingual staff, offer year-round student advising services and ongoing assistance and support colleges and universities seeking to start or expand student recruitment and exchange activities in Vietnam.
Future student recruitment success in the highly competitive Vietnam market will require a strategic approach that can only be gained through having an ongoing presence in-country. VETEC™ will offer U.S. schools a viable alternative and/or supplement to working through study agents or participating in high-cost, low yield study fairs that are multiplying in Vietnam.
Visit our dedicated website ( www.vetecausa.com) to learn more how your school can leverage VETEC™ and succeed in the Vietnam market