In earlier posts we have discussed that a growing number of schools are seeking to expand their international student recruitment activities. While some schools are going about this objective through passive or arm chair means other schools are deploying dedicated recruiters around the global to seek out students. What is becoming more clear, however, just participating in student fairs or selecting study agents to represent your school does not guarantee recruitment success. Unlike a few years ago, your school is now likely to encounter 50 or more U.S. schools at major study fairs in Asia and find agents are already top heavy representing like schools. Unfortunately, Woody Allen’s quote that just showing up was 80% of success, is no longer valid.
So how does a school cope with the ever growing competition for qualified students in Asia? California ETEC fields this specific question from schools on nearly a weekly basis. CA ETEC has responded by developing new, innovative recruitment models that can help schools successfully compete in these crowded markets. Our customized recruitment services offer alternatives to the high-cost, low-yield study fair participation or settling with an agent(s) based strategy.
What a custom recruitment program consists of:
- A dedicated staff person, managed in CA ETEC local country office, exclusively promotes your school
- Continuous branding and marketing of your program in-country
- Develop market specific collateral materials and local website presence
- Coordinate and launch digital marketing campaign
- Expanding from recruitment to internationalization™ program
The above program is now being offered in China and will soon be launched in Vietnam ( www.vetecusa.com) and an expected rolled out in Korea is planned later in the year. Please contact California ETEC to learn how your school can adopt customized recruitment strategies in these important countries.