California ETEC has decided to start an ongoing blog to help stimulate discussion that will assist U.S. student exchange and recruitment efforts globally. California ETEC( formerly Education and Training Export Consortium) was started with the intent to maximize branding and marketing efforts of California and U.S. institutions in Asia. As our organization has grown, we have continuously learned from both our marketing successes and mistakes. We hope to use this forum to share our insights and those of our stakeholders in an effort to help schools identify ways to establish or expand student recruitment efforts with limited resources. In future blog posts we will identify ways that California ETEC is meeting this challenge and country specific information that might help schools new to international exchange and student recruitment succeed, too.