The Hard Facts about Intensive English Student Recruitment

If things were not challenging enough for Intensive English Programs or IEPs,  the concentration of students coming from just a few destinations makes obtaining program balance and diversity an ongoing battle.   The latest Open Doors IEP Profile indicates that four countries account for 60% of all students in IEP programs.

Saudia Arabia- 27%- in many cases the overall percentage may be has high as 50% of total program numbers

China-15%- in many cases the percentage may be as high of 50% of total program numbers

Korea- 10 %

Japan-8%

While certainly important future host markets for international students- Brazil, Indonesia and Vietnam still account for relatively small percentages of IEP students  due to visa challenges, financial limitations and overall host market size.   Those IEP schools that are not embracing the runaway trend of funded scholars from the Middle East, particularly Saudi Arabia, will have no choice but to pursue these students to maintain or grow IEP numbers in the near future.  

 

 

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