Re: SPECIAL Thailand Study Fair Discount Package Available for for-profit colleges and vocational training institutions- October 26-28th, Bangkok, Thailand

California ETEC is pleased to announce a special promotion in conjunction with California Step to offer for-profit education and training providers a special discount at the Thailand Office of Civil  Service Study Fair and Agent networking reception in Bangkok, Thailand. STEP is a pilot export Initiative funded by the Small Business Administration(SBA).

Interested institutions should contact Mark Matsumoto:

c/o- California ETEC


Recruiting Students in Thailand- Fall Event Package in Bankgok, October 26-28th, 2012

OCSC Fair in Bangkok, Thailand

For the eighth consecutive year,  California ETEC( CA ETEC) is cooperating with the Thai Government,  Office of Civil Service Commission(OCSC) to coordinate a US presence and to maximize effectiveness of participation in the OCSC International Education Fair,  October 26-28th.  This annual event in Bangkok draws more than 25,000 student attendees and provides the opportunity  to meet individually with Thai Scholars ( top students granted full-ride scholarships from various Thai Ministries).

Full Support Package includes:

  • Individual appointments with Thai Scholars
  • Exclusive Study Agent Networking Event- pre-set meetings with TIECA study agents
  • Booth Registration
  • Localization package( including booth graphics and Thai-English interpreters)
  • Literature facilitation and other on-site logistical support

A follow-on promotion in Vietnam supported by CA ETEC’s VETEC Center                         ( is also available to U.S. schools.  

For further event details and registration please contact: 

Beyond the money trail! U.S. schools should consider long-range internationalization goals before expanding foreign student recruitment efforts.

California ETEC awarded President's E-Award for Exporting Excellence

An ever growing number of academic and vocational schools  in the United States are seeking to  test the international student recruitment waters,  largely driven by the need to make up for budget shortfalls and seek “full freight” tuition revenues paid by foreign students.   This is not a surprise as international student recruitment is a big business- bringing more than $20 billion a year into the U.S. economy.

While the allure of increased revenues is enticing,  California ETEC has learned repeatedly that U.S. institutions seeking to expand student recruitment efforts must first establish a longer range internationalization vision for the campus in order to succeed with the more narrow goal of increasing foreign student recruitment.    Some of the common traits of schools succeeding in expanding campus-wide internationalization efforts are documented below.

Key success factors for sustaining international student recruitment success:

  • Historical commitment by the host institution to grow international student population, including ongoing funding and staffing support
  • Campus-wide commitment to support internationalization efforts include faculty participation in exchange and study abroad programs
  • Strong integration of Intensive English Programs(IEP)  on or nearby campus
  • Strong student services in-place to support international students, including affordable housing
  • Leveraging diverse community populations and strong diasporas of emerging markets

California ETEC provides strategic consulting services for U.S. institutions seeking to develop long-range plans to expand international student recruitment and campus-wide internationalization.

The LAND of Smiles for some U.S. Schools- A snapshot of the Thai Education Market

California ETEC has had a long association with the Thailand Office of Civil Service and the annual student fair they sponsor.  In the past seven years,  we have coordinated the exhibits of more than 40 U.S. schools at the annual OCSC Student Fair and an adjoining reception with TIECA Study Agents.   Literally we stumbled upon the OCSC Fair in 2004 and have made this event a staple of our S.E. Asia marketing campaign ever since.   While the OCSC Fair annually draws 25,000-30,000 students and is the primary platform by which the Thai Office of Civil Service connects more than 300 full-ride scholars with overseas institutions,  marketing in Thailand is not without challenges. In 2008 the OCSC Fair coincided political upheaval that shut Suvarnabhumi Airport and last October the event was postponed due to unprecedented  flooding in Thailand.  Despite these unconventional obstacles, a small core of U.S. schools continue to promote in Thailand and such perseverance  has led to recruitment success.   The latest Open Doors Reports indicated more than 10,000 Thai students are currently studying in the U.S. and this number has been remarkably consistent the past decade.

Thailand Education Market Summary

  •  Thai students offer diversity to already large and growing student populations from China, India and Korea.
  • Thais generally do not choose to attend U.S. Community Colleges, but the trend may be changing.
  • Demand for U.S. boarding schools is growing, but English speaking competitors are highly targeted in this market space.
  • Opportunities avail for schools who pay commissions to agents or can design marketing contracts in lieu of commissions. The Thai Overseas Education market is very mature and most successful recruitment campaigns are done with the aid of agents.

* If you are seeking introduction to vetted agents, please contact for a list of agents who attended the January 20th ETEC-TIECA Reception.