If things were not challenging enough for Intensive English Programs or IEPs, the concentration of students coming from just a few destinations makes obtaining program balance and diversity an ongoing battle. The latest Open Doors IEP Profile indicates that four countries account for 60% of all students in IEP programs.
Saudia Arabia- 27%- in many cases the overall percentage may be has high as 50% of total program numbers
China-15%- in many cases the percentage may be as high of 50% of total program numbers
Korea- 10 %
While certainly important future host markets for international students- Brazil, Indonesia and Vietnam still account for relatively small percentages of IEP students due to visa challenges, financial limitations and overall host market size. Those IEP schools that are not embracing the runaway trend of funded scholars from the Middle East, particularly Saudi Arabia, will have no choice but to pursue these students to maintain or grow IEP numbers in the near future.
California ETEC has decided to start an ongoing blog to help stimulate discussion that will assist U.S. student exchange and recruitment efforts globally. California ETEC( formerly Education and Training Export Consortium) was started with the intent to maximize branding and marketing efforts of California and U.S. institutions in Asia. As our organization has grown, we have continuously learned from both our marketing successes and mistakes. We hope to use this forum to share our insights and those of our stakeholders in an effort to help schools identify ways to establish or expand student recruitment efforts with limited resources. In future blog posts we will identify ways that California ETEC is meeting this challenge and country specific information that might help schools new to international exchange and student recruitment succeed, too.