An ever growing number of academic and vocational schools in the United States are seeking to test the international student recruitment waters, largely driven by the need to make up for budget shortfalls and seek “full freight” tuition revenues paid by foreign students. This is not a surprise as international student recruitment is a big business- bringing more than $20 billion a year into the U.S. economy.
While the allure of increased revenues is enticing, California ETEC has learned repeatedly that U.S. institutions seeking to expand student recruitment efforts must first establish a longer range internationalization vision for the campus in order to succeed with the more narrow goal of increasing foreign student recruitment. Some of the common traits of schools succeeding in expanding campus-wide internationalization efforts are documented below.
Key success factors for sustaining international student recruitment success:
- Historical commitment by the host institution to grow international student population, including ongoing funding and staffing support
- Campus-wide commitment to support internationalization efforts include faculty participation in exchange and study abroad programs
- Strong integration of Intensive English Programs(IEP) on or nearby campus
- Strong student services in-place to support international students, including affordable housing
- Leveraging diverse community populations and strong diasporas of emerging markets
California ETEC provides strategic consulting services for U.S. institutions seeking to develop long-range plans to expand international student recruitment and campus-wide internationalization.