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About us

Proven Leadership in Global Education

Since 2006, CA ETEC has been at the forefront of advancing international education through strategic partnerships, market insight, and unmatched experience. As a trusted nonprofit organization, we have proudly supported over 150 U.S. colleges and universities, helping them navigate and expand in key global markets.

CA ETEC is honored to be the first and only two-time education focused recipient of the prestigious U.S. Department of Commerce’s Market Development Cooperator Award—a testament to our leadership, innovation, and impact in international education.

With a strong presence in Asia and the Middle East, we launched VETEC in Vietnam and successfully managed regional offices in China, Vietnam, Cambodia, and Saudi Arabia. These efforts have strengthened educational and cultural exchange, opened new pathways for student recruitment, and reinforced U.S. institutions’ visibility in competitive international markets.

In addition to our leadership in international education, CA ETEC serves as a catalyst for California’s service sector exports, helping firms in architecture, project management, software, and creative media connect with overseas partners. Our events and programs—like the Services Export Summit—showcase our role as a connector between global demand and California innovation.

Our Value

ETEC Mission

California ETEC was established in 2003 to exclusively promote the attraction of international students to the United States and expand the export of educational services globally.

CA ETEC’s unique positioning as the leading higher education consortium in the State of California, collaborative partnerships with key U.S. and foreign governments, and extensive reach in Asia provide US education providers cost-effective resources to expand international student recruitment activities and formulate global delivery strategies.

‌ETEC’s History and Track Record

The Education and Training Export Consortium (ETEC) was founded in 2003 as partnership between the Riverside Center for International Trade (CITD) and the U.S. Department of Commerce, International Trade Administration under a Market Development Cooperator Program (MDCP) that provided the initial funding to launch an organization dedicated the export of California Education and Training Services.

2003
Formation
Foundation of California ETEC

California ETEC is established to support U.S. education and training providers with a focus on international student recruitment and global program development.

2006
Official Nonprofit
Registered as a Nonprofit Organization

CA ETEC becomes a formal 501(c)(3) nonprofit, expanding its services to include institutional strategy, agent management, and in-country support programs.

2008–2011
U.S.–Egypt Collaboration
Partnership with U.S. State Department (Egypt)

Supports the Community College Initiative program in Egypt under the Bureau of Education and Cultural Affairs.

2009
Asia Expansion
China Office Launched (Beijing)

First international recruitment office opens in Beijing, China, expanding ETEC’s student outreach and partner engagement in East Asia.

2010
California Export Network
Selected for California Export Training Network

Recognized as a key partner in the California State Trade and Export Promotion (STEP) initiative to boost education exports.

2011
First National Award
Receives Presidential “E” Award

CA ETEC is honored by the U.S. Department of Commerce for excellence in export service and expanding educational exports worldwide.

2013
VETEC Established
Vietnam Office & VETEC Launch

Opened Vietnam Education Training Export Center (VETEC) in Ho Chi Minh City to support hybrid and in-country programs.

2015
Second National Award
Awarded Presidential “E-Star”

Receives the prestigious E-Star Award for sustained export excellence—becoming the only U.S. education export organization with both honors.

2018
Cambodia Program Launch
Cambodia Fast Track Program

In partnership with Long Beach City College, ETEC launches a dedicated program supporting Cambodian students with transfer pathways.

2018-20
Saudi Strategic Engagement
Saudi Arabia Royal Commission Project

Collaborates with the Royal Commission for Al-Ula to support education planning and student mobility.

2023
Growth Milestone
150+ Institutions Served

California ETEC surpasses partnerships with 150+ U.S. public colleges and universities across multiple global regions.

2024
Official State Training Partner
Go-Biz Training Partner Recognition

California ETEC selected as an official training partner of the California Office of Small Business( Go-Biz)- https://export.business.ca.gov/resources/export-training-network/

2025
Summit Host for U.S. Services Export
Launch of the U.S. Services Export Summit
California ETEC hosted the 1st Services Export Summit on June 17, 2025 to exclusively promote the export of U.S. Services Industries, www.servicesummit.org